Sam · AI customer operations

AI-powered customer communication for modern businesses.

Sam automates support, captures leads, and streamlines conversations across your business — with specialized AI assistants you can deploy in under 30 minutes.

7-day free trial No credit card required Live in under 30 minutes GDPR · EU hosting
Sam dashboard — conversation volume, resolution rate, top intents
Sam widget editor with live preview
The problem

Customer operations are fragmented, repetitive, and slow.

Most teams answer the same questions all day, miss leads after hours, and lose context across tools. Sam consolidates that work and runs it on autopilot — without the parts that need a human.

01

Repetitive questions eat the day

The same 30 questions fill up your inbox every week. Agents copy-paste answers instead of solving real problems.

02

Response times keep slipping

Customers expect a reply in minutes. By the time a human is free, the visitor has already left for a competitor.

03

Leads fall through the cracks

Forms, chats, and emails land in different places. High-intent leads aren't routed fast enough — or at all.

04

One AI can't do every job

Sales, support, and internal teams need different knowledge, tone, and workflows. A single chatbot won't cut it.

05

Tooling sprawl, no visibility

Conversations live in five places. Nobody can answer "how are we doing?" without a spreadsheet and a Friday afternoon.

06

Hiring doesn't scale

Adding people to a broken process makes it more expensive — not faster. Volume keeps growing, margins keep shrinking.

How Sam works

From source documents to deployed AI in three steps.

No prompt engineering. No long onboarding. Sam reads your business, you tune the assistants, and we ship them where your customers are.

1Train
handbook.pdf
pricing.csv
faqs.md

Train Sam on your business

Upload PDFs, docs, websites, and exports. Sam builds a private knowledge base your assistants can reason over — with full citation.

2Configure
Tone Professional
Human handoff
Lead capture
Webhook
Languages EN · NO

Customize assistants & workflows

Tune tone, instructions, escalation rules, and integrations. Test conversations in a built-in sandbox before anything goes live.

3Deploy
Web
App
API

Deploy across your business

Drop a snippet on your site, embed in your product, or call the API. Roll out to one team or your whole company.

Multi-widget system

One workspace. A specialized AI assistant for every team.

Sam isn't a single chatbot bolted to your homepage. Spin up dedicated assistants for sales, support, booking, and internal use — each with its own brand, knowledge, and rules — all managed from one workspace.

S
Sales assistant
Public · website
Want a quick walkthrough of our Pro plan?
Yes — what's the difference vs Starter?
Pro adds team seats, webhooks & SSO →
Lead capture Slack alert
S
Support assistant
Public · in-app
My export is stuck on "processing"
Got it — I see job #4821. Let me retry…
Done. You'll get an email in ~2 minutes.
Human handoff Ticket sync
S
Booking assistant
Public · website
I have Tue 14:00 or Wed 10:30 with Marie.
Wednesday works.
Booked ✓ Calendar invite sent to your inbox.
Calendar sync Reminders
S
Internal HR assistant
Private · staff only
How many vacation days carry over?
Up to 10 days, per §4.2 of the handbook.
Want me to file a request?
SSO required Confidential
Separate branding
Logo, colors, name, and avatar tuned per assistant.
Separate knowledge
Each assistant only sees the documents you assign it.
Separate instructions
Tone, persona, and escalation rules per use case.
Separate workflows
Routing, webhooks, and integrations scoped per widget.
Platform capabilities

Everything you need to run AI customer operations.

From the first conversation to operational visibility — a complete platform for AI assistants, written in business terms, not technical labels.

01
AI conversations

Resolve customer questions instantly, capture leads automatically, and bring in a human only when it matters.

Human handover

Seamlessly transfer conversations from AI to human agents the moment a customer needs personal attention.

Callback requests

Visitors can request a callback right from the chat widget — Sam routes the request and the context to the right teammate.

Conversation history

Every conversation, fully searchable in one place. Replay transcripts, audit answers, and spot trends before they become problems.

Lead capture forms

Turn natural conversations into qualified leads — automatically. Sam asks the right questions and pushes contacts straight to your CRM.

02
Customization & knowledge

Make every assistant unmistakably yours — its voice, its knowledge, its boundaries.

Custom AI personality

Tailor each assistant's tone, behavior, instructions, and communication style — from formal enterprise to warm and conversational.

Custom branding

Match your brand identity end-to-end — colors, logo, avatar, name, and welcome message — for every assistant you launch.

Knowledge base

Train Sam on your documents, pricing, services, workflows, and company knowledge — drop in files, paste URLs, done.

Topic-specific knowledge

Create specialized assistants with their own knowledge areas, instructions, and workflows — no cross-contamination, no guesswork.

Website crawling

Point Sam at your website and it ingests every public page — products, pricing, FAQs — and turns it into searchable knowledge automatically.

Scheduled re-crawl

Sam re-crawls your site on a schedule, so when your content changes, your assistants stay in sync — no manual re-upload, no stale answers.

03
Operations, integrations & onboarding

Plug Sam into your stack, see what's working, and get up and running in under 30 minutes.

Analytics dashboard

Monitor conversations, lead activity, resolution rates, and assistant performance in real time.

API access

Connect Sam with your own systems and workflows through a clean, well-documented API.

Custom webhooks

Trigger automations and stream real-time events to any external system — no middleware required.

Email notifications

Instant alerts for new conversations, leads, and handovers — straight to the inboxes that matter.

Slack notifications

Real-time conversation and lead alerts in the Slack channels your team already lives in.

Team management

Collaborate with your team using shared access, roles, and granular permissions — built for growing operations.

Testing environment

Stress-test and preview every AI assistant in a safe sandbox before deploying to your customers.

Guided setup journey

Launch your first AI assistant fast — step-by-step onboarding gets you live in under 30 minutes.

AI setup assistant

An in-app AI guide that helps you configure, train, and tune every assistant — no consultants required.

Priority support

Faster response times and dedicated assistance when your business depends on it — included on growth plans.

Operational visibility

Understand how your AI assistants perform.

Conversation insights, lead tracking, and resolution rates — all in one dashboard. No spreadsheets. No guesswork.

Sam analytics dashboard
Conversations
Conversations

Search and review every customer conversation.

Analytics
Analytics

Track leads, conversions, intents, and volume in real time.

Widget editor
Widget editor

Tune persona, copy, and placement with a live preview.

Knowledge base
Knowledge base

Upload PDFs, docs, and pricing — Sam learns your business.

Integrations
Integrations

Slack, webhooks, API, and CRM connectors.

Testing
Testing

Health-check and rehearse every assistant before go-live.

Trust & infrastructure

Built for teams that take operations seriously.

Sam runs on the same enterprise-grade infrastructure as the rest of Alpha AI AS. Your data stays in the EU, behind hard isolation, with humans always in the loop where it counts.

AWS infrastructure

Hosted on AWS in EU regions with autoscaling, daily encrypted backups, and 99.9% uptime targets.

GDPR compliant

EU data residency, DPA on request, configurable retention, and audit-friendly access logs by default.

Secure architecture

Tenant-level isolation, encryption at rest & in transit, SSO, and least-privilege role design.

Human oversight

Confidence thresholds, fallback rules, and review queues keep AI accountable to a real person.

API-first platform

Every dashboard action is available via API. Build, automate, and integrate without limits.

Pricing

Start small. Scale to a full operations platform.

Plans grow with your business. Every plan includes the multi-widget system, knowledge base, and analytics.

Starter
999 NOK/mo

For businesses getting started with AI-powered support.

500
Conversations/mo
1
Widget
1
Team member
5
Knowledge files
Platform
  • Guided setup journey
  • AI setup assistant
  • Test environment for widget
Chatbot
  • Knowledge base
  • Lead capture forms
  • Conversation history
  • Callback request forms
  • AI messages
Administration
  • Analytics dashboard
  • Email notifications
Pro
4 999 NOK/mo

For larger organisations with advanced requirements and high volume.

10 000
Conversations/mo
5
Widgets
10
Team members
100
Knowledge files

Everything in Growth, plus:

Chatbot
  • Custom branding
  • Human handover
  • Scheduled re-crawl
Administration
  • API access
  • Slack notifications
  • Team management
  • Custom webhooks
Enterprise
Contact us

Tailored to your requirements.

Conversations/mo
Widgets
Team members
Knowledge files

Everything in Pro, plus:

  • White-label option
  • Custom integrations
  • Dedicated account manager
  • SLA agreement
  • SSO / SAML sign-in
  • Custom data residency
  • Security review
  • Invoiced billing
  • Priority onboarding
Contact sales
For agencies and larger organisations
Ready when you are

Start building with Sam.

Free for 7 days. No credit card required. Spin up your first AI assistant in under 30 minutes — bring your team, your knowledge, and your customers.

7-day free trial No credit card Cancel anytime
Advanced capabilities

Sam grows with your business.

Optional platform extensions for teams scaling Sam beyond the base plan — from new channels and CRM hooks, to additional assistants and dedicated training. Add only what you need, when you need it.

AI training setup

Let the Alpha AI AS team configure, structure, and train Sam around your business — knowledge, tone, and workflows.

5 000 – 15 000 NOK One-time engagement

WhatsApp connector

Respond to customers directly through the WhatsApp Business integration — the same Sam, on the channel they already use.

999 NOK / mo Monthly add-on

SMS connector

Send automated SMS responses and notifications to customers — confirmations, callbacks, and proactive follow-ups.

499 NOK / mo + per SMS Monthly add-on

Human live chat seat

Add additional human agents for live conversation handovers — perfect for high-touch sales and escalation flows.

1 499 NOK / mo per seat Monthly add-on

CRM integration

Connect Sam with your CRM and internal business systems — push leads, sync conversations, trigger workflows.

Contact us One-time engagement

Additional AI Assistant

Deploy another specialised AI assistant for a separate workflow, department, or website — sales, support, internal HR, you name it.

499 NOK / mo Monthly add-on
Need something custom? Talk to our solutions team