Sam automates support, captures leads, and streamlines conversations across your business — with specialized AI assistants you can deploy in under 30 minutes.
Most teams answer the same questions all day, miss leads after hours, and lose context across tools. Sam consolidates that work and runs it on autopilot — without the parts that need a human.
The same 30 questions fill up your inbox every week. Agents copy-paste answers instead of solving real problems.
Customers expect a reply in minutes. By the time a human is free, the visitor has already left for a competitor.
Forms, chats, and emails land in different places. High-intent leads aren't routed fast enough — or at all.
Sales, support, and internal teams need different knowledge, tone, and workflows. A single chatbot won't cut it.
Conversations live in five places. Nobody can answer "how are we doing?" without a spreadsheet and a Friday afternoon.
Adding people to a broken process makes it more expensive — not faster. Volume keeps growing, margins keep shrinking.
No prompt engineering. No long onboarding. Sam reads your business, you tune the assistants, and we ship them where your customers are.
Upload PDFs, docs, websites, and exports. Sam builds a private knowledge base your assistants can reason over — with full citation.
Tune tone, instructions, escalation rules, and integrations. Test conversations in a built-in sandbox before anything goes live.
Drop a snippet on your site, embed in your product, or call the API. Roll out to one team or your whole company.
Sam isn't a single chatbot bolted to your homepage. Spin up dedicated assistants for sales, support, booking, and internal use — each with its own brand, knowledge, and rules — all managed from one workspace.
From the first conversation to operational visibility — a complete platform for AI assistants, written in business terms, not technical labels.
Resolve customer questions instantly, capture leads automatically, and bring in a human only when it matters.
Sam answers customer questions in seconds — using your documents, pricing, services, and workflows. Every reply is grounded in your knowledge, not generic AI.
Seamlessly transfer conversations from AI to human agents the moment a customer needs personal attention.
Visitors can request a callback right from the chat widget — Sam routes the request and the context to the right teammate.
Every conversation, fully searchable in one place. Replay transcripts, audit answers, and spot trends before they become problems.
Turn natural conversations into qualified leads — automatically. Sam asks the right questions and pushes contacts straight to your CRM.
Make every assistant unmistakably yours — its voice, its knowledge, its boundaries.
Tailor each assistant's tone, behavior, instructions, and communication style — from formal enterprise to warm and conversational.
Match your brand identity end-to-end — colors, logo, avatar, name, and welcome message — for every assistant you launch.
Train Sam on your documents, pricing, services, workflows, and company knowledge — drop in files, paste URLs, done.
Create specialized assistants with their own knowledge areas, instructions, and workflows — no cross-contamination, no guesswork.
Point Sam at your website and it ingests every public page — products, pricing, FAQs — and turns it into searchable knowledge automatically.
Sam re-crawls your site on a schedule, so when your content changes, your assistants stay in sync — no manual re-upload, no stale answers.
Plug Sam into your stack, see what's working, and get up and running in under 30 minutes.
Monitor conversations, lead activity, resolution rates, and assistant performance in real time.
Connect Sam with your own systems and workflows through a clean, well-documented API.
Trigger automations and stream real-time events to any external system — no middleware required.
Instant alerts for new conversations, leads, and handovers — straight to the inboxes that matter.
Real-time conversation and lead alerts in the Slack channels your team already lives in.
Collaborate with your team using shared access, roles, and granular permissions — built for growing operations.
Stress-test and preview every AI assistant in a safe sandbox before deploying to your customers.
Launch your first AI assistant fast — step-by-step onboarding gets you live in under 30 minutes.
An in-app AI guide that helps you configure, train, and tune every assistant — no consultants required.
Faster response times and dedicated assistance when your business depends on it — included on growth plans.
Conversation insights, lead tracking, and resolution rates — all in one dashboard. No spreadsheets. No guesswork.
Sam runs on the same enterprise-grade infrastructure as the rest of Alpha AI AS. Your data stays in the EU, behind hard isolation, with humans always in the loop where it counts.
Hosted on AWS in EU regions with autoscaling, daily encrypted backups, and 99.9% uptime targets.
EU data residency, DPA on request, configurable retention, and audit-friendly access logs by default.
Tenant-level isolation, encryption at rest & in transit, SSO, and least-privilege role design.
Confidence thresholds, fallback rules, and review queues keep AI accountable to a real person.
Every dashboard action is available via API. Build, automate, and integrate without limits.
Plans grow with your business. Every plan includes the multi-widget system, knowledge base, and analytics.
For businesses getting started with AI-powered support.
For growing businesses with higher volume and more complex needs.
Everything in Starter, plus:
For larger organisations with advanced requirements and high volume.
Everything in Growth, plus:
Tailored to your requirements.
Everything in Pro, plus:
Free for 7 days. No credit card required. Spin up your first AI assistant in under 30 minutes — bring your team, your knowledge, and your customers.
Optional platform extensions for teams scaling Sam beyond the base plan — from new channels and CRM hooks, to additional assistants and dedicated training. Add only what you need, when you need it.